Transfer is when you use someone's feelings about something to make them buy a certain product or do something you want them to do. For example, buy a Ford truck or buy Marlboro cigarettes. The only reason you would buy one of these things is because you like the picture of a Ford on a mountain or you like that Marlboro man is a cowboy and so you want to be one as well, as if the cigarettes will make you a cowboy or cowgirl.
 |
| This picture makes you think that this truck is the best just because it is on a mountain and in a dangerous position. |
 |
| This picture used peoples feelings toward women to transfer them to the car. |
No comments:
Post a Comment