Appeal to tradition is when you are doing something just because you've always done it. Or just because the company has been around for 100 years doesn't mean you should go with that company.
Snob appeal is when you are doing something or buying something just to be different from everybody else. Being different from everybody else is not always a good idea though, because being different might mean buying skunk perfume or eating poison Ivy. This would not be a good idea!
Appeal to Hi-Tech is when someone uses big words that don't make any sense, but it makes them sound like they know what their doing which might make you buy what they're selling.
But I've always eaten wasabi ice cream because it's different than what most people like and it's so piquant even though it is a tad spicy. Are you saying I shouldn't because those are bad reasons? ;)
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